Displaying Banners Online is a fantastic new way
to get more exposure for any Company’s web site.
Customizable Web banners offer
professional-looking promotional tools without a
great investment of time and money.
A professionally designed banner ad can be the
best way to get important pre-qualified traffic
to yourweb site..
Banner design is not only about graphic
creation. Your banner is carrying out your
advertising message, and in most of the cases
attractive animation alone or colorful images
will not make it work as you would expect. There
is a complex marketing technology behind every
successful banner. Combining quality graphics
with special working elements and producing as a
results a productive ad - this is the art of
banner design. We know how to design an
effective banner, that will make a difference in
your online business!
Banner design tips :
An effective banner design can make the
difference between an unsuccessful and
successful banner ad campaign. At SCS Designs,
we have found that the following banner design
tips can increase CTRs (click through ratios)
and resulting sales. We hope these tips help
you.
A quick-to-download animation can greatly
increase a banner's CTR. Animation must be used
very carefully since the purpose of the
animation is to attract visitors, not to
irritate them.
For animated banners, these general guidelines
apply:
- The animation should be subtle enough to
attract attention but should not be so
ostentatious as to interfere or clash with the
design of the web page you are advertising on.
An animation that loops endlessly tends to
irritate visitors. Have the animation loop 7-10
times, leaving the main message on the last
animation frame.
- Conversely, some visitors will stop a web page
from loading before the banner animation has
loaded, leaving only the first frame. Thus, it
might be a good idea to have your message come
across in your first frame if you know that the
web page you are advertising on has a long
download time.
- Feature a call to action. Placing a "Click
here" or "Submit" graphic image on your banner
can significantly improve your CTR.
- Use bright colors. Blue, yellow, and green
banners have a higher CTR than black-and-white
banners. Use the color red sparingly.
- Use the word "Free" in your banner. Depending
on what's offered, the word "free" can increase
CTRs. For example, offering a free software demo
gets a good response. Offering free money
arouses suspicion since people will want to know
what the catch is.
- Give a benefit for clicking on your banner.
For example, "Do you want more traffic?" or,
"Need help with taxes?" The answer to the
question will be on your web site.
- Keep the message short. Simple banners have
higher CTRs than unfocused, wordy banners.
Link the banner to a specific page. When people
click on the banner, they want to go directly to
the web page that has the information they want.
Your visitors do not want to go to your home
page and have to hunt for the information.
- Refresh or change your banners frequently.
Studies have shown that CTRs drop significantly
after 2 weeks. The CTR usually increases when a
new banner appears.
- To find the most effective banner design for
your business, you must go through a period of
testing. Testing means that you run a banner
over a period of time and measure the results
(i.e. CTRs and resulting sales). Then you change
one thing about the banner design, such as a
color or a font change, and run that banner over
a period of time and measure the results. The
banner designs that result in the most sales
should be the types of banners you use for your
banner campaigns.
web site..